Rubens®civni is a unique, new apple and it is specifically for this reason that it is introduced to the market in a revolutionary manner. Rubens® has been selected on the basis of the taste preferences of consumers. To be able to best anticipate the wishes of these consumers, agreements have been made with various professionals in the field. Apple growers, tree nurseries, researchers and all other disciplines involved in the production of Rubens® work together closely, for example. Only in this manner can they offer a reliable, identifiable and especially tasty product again and again. Everyone within this group of people has the same interest at heart and the same goal in mind: enjoying life, enjoying Rubens®!